I'm a director based out of Atlanta, and I just wrapped on my third commercial. How do you manage agency/client expectations and contradictions? For example, the commercial I just wrapped had an approved script, music picked out by client, talent cast, choreographer hired, etc. Many of the pieces were already in place and locked in.
Now that they are seeing the edits come in, they dont like a good amount of the things they wanted. The song doesnt work for them. They wanted a dance from the choreographer and the dance was too much or not enough, despite a video demonstration before we started shooting. The product shots are too much when sped up like we discussed, but too boring when played at normal 24fps. They seemed to know exactly what they wanted when we started, and I agreed, all of their ideas and suggestions were possible and could work towards the narrative they were trying to put forward. But now that they see it, they are backtracking. How do I manage what they want and what they expect?
My second question is how do you go about getting an agent for commercial work? Ive been looking around for commercial production company that could put me on the roster but not finding any takers. My reel is below if you want to take a look.